There’s no better way to start a Razorback home game weekend than with a little Fayetteville gameday spirit. In partnership with Bank of Fayetteville, Experience Fayetteville invites fans of all ages to Kickoff on the Square, happening every Friday before all seven home games during the 2026 Arkansas Razorback football season.
From 11 a.m. to 5 p.m., stop by the Experience Fayetteville Visitors Center at 21 S. Block Ave. for complimentary food, family-friendly fun and plenty of Razorback spirit. Food will be served from 11 a.m. until 2 p.m. or until it’s gone, so come early, grab a plate and get your game-day weekend started.
At 11 a.m., 1 p.m. and 3 p.m., join us and fellow Razorback fans as we Call the Hogs and lead the Razorback Chant. These Fayetteville traditions bring the community together, build the gameday excitement and set the tone for the weekend ahead.
As evening rolls around, the celebration continues as we light the square red in honor of another Razorback home game. Whether you’re in town for the game or a local looking to get into the spirit, Kickoff on the Square is an easy way to make Friday part of your gameday plans.
Seven home games. Seven Fridays. One unforgettable Fayetteville gameday experience.
- Friday, September 4th
- Friday, September 18th
- Friday, September 25th
- Friday, October 9th
- Friday, October 30th
- Friday, November 13th
Kickoff on the Square is produced in partnership with our friends at Bank of Fayetteville, a community-focused bank serving customers and businesses across Arkansas since 1945.
