B-Unlimited has partnered with small businesses as part of their Alliance Collection Initiative. They created the initiative as a way to supply extra income to small businesses that are being impacted by the current pandemic. When you purchase a t-shirt, you support the business that is listed.
Along with the Alliance Collection Initiative, they also created the NWA Strong t-shirt. The company is donating 20% of the NWA Strong shirt sales to the Northwest Arkansas Food Bank, which supports the Northwest Arkansas community including families and children affected by school closings.